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The theme for SHS 2024, “Swabhav Swachhata, Sanskar Swachhata”, seeks to reignite the spirit of collective action and citizen participation in cleanliness efforts, underpinned by three key pillars emphasizing a ‘whole of society’ approach:
Cleanliness Target Units (CTUs) – Shramdaan Activities: Focused on time-bound transformation of specific target units and overall cleanliness.
Swachhata Mein Jan Bhagidari – Public Participation, Awareness & Advocacy: Engaging citizens in cleanliness efforts through various participatory activities.
Safai Mitra Suraksha Shivirs: Providing preventive health check-ups and social security coverage for sanitation workers.
As the Swachhata Hi Seva 2024 campaign rolls out from September 17 to October 2, culminating on Swachh Bharat Diwas, it presents an opportunity for all citizens, partners, and stakeholders to actively participate. Let us collectively renew our pledge to maintain cleanliness, honor the legacy of Mahatma Gandhi, and make Swachhata a way of life.
